Effective as they are as a fashion statement and mood booster, designer shades can also make a major dent in your budget, with high-quality lenses running $200 and up. So it makes sense to choose this season's pair with an eye, so to speak, on fresh new shapes, great frame colors and lens tints, and most important of all, the silhouette that flatters your features and channels your personality. To find that elusive pair, you'll need an open mind, the stamina to try on at least a dozen pairs, and a sunny afternoon.
Up-to-the-minute sunglass stylesFashion this summer is bare and pared down, making it the perfect time to experiment with fashion-forward frame styles. "The season's clothes are close to the body, so sunglasses on the other hand can be more exaggerated," says Cheryl Rosario, a spokesperson for Marchon Eyewear, which manufactures sunglasses for such lines as Calvin Klein, Michael Kors, Fendi, Pucci and Sean Jean. Even if you're sporting a basic tank and shorts, your shades can add an on-trend spark to your look.
Shades that Kate Hudson and Rihanna are rockingThe sunglass mantra for this season: Everything old is new again. "Anything with a retro or vintage feel from the ’50s, ’60s, ’70s and ’80s is really hot right now," says Eden Wexler, who has the title "Celebrity Shades Consultant" for Solstice Sunglass Boutiques. Kate Hudson, Ginnifer Goodwin, Catherine Zeta-Jones and Gwen Stefani are all working retro-style, cat-eye sunglasses; Rihanna and Kristin Cavallari are sporting old-school aviators; and Robert Pattinson and Marion Cotillard have made funky Ray-Ban Clubmasters look fresh again.
Search out a retro style with accents that keep it looking modern. For example, choose a classic shape (such as cat eyes or aviators) that combines materials (say, a plastic frame and metal arms) or has subtle details (like racing stripes or enamel inlays). Or opt for an old-school silhouette in a fresh, unexpected color. "Cobalt blue, champagne and ivory look more innovative this season," says David Gonzales, the owner of Fred Segal Eyes in Santa Monica, Calif., who's known in Hollywood circles as the "Sunglass Whisperer" for his savvy ability to match faces with the right frames. Neon-bright frames make 1980s-style aviators look contemporary, while black and tortoise shell finishes remain perennial favorites.
What's outFrames studded with crystals, shields (glasses with one continuous lens instead of two separate ones), big splashy logos and super-oversized styles. "In general, ostentation is out," says Solstice’s Wexler, a point that Gonzales echoes. "My celebrity customers now look for subtle details that suggest personal style," he says.
Choose the shape that's right for your faceThere's no hard-and-fast rule for choosing frames for face shapes, but the experts suggest these guidelines for finding a flattering pair.
- For round faces: Metal frames with adjustable nose pads will keep lenses from resting on fuller cheeks, says Solstice's Wexler, who adds that excessively round or square styles will exaggerate facial roundness.
- For square faces: Avoid frames that are flat on the bottom, as this will mirror the face shape. Instead, suggests Wexler, "Look for a frame that has some curve or uplift -- that'll draw attention away from the jawline."
- For narrow faces: Choose a frame shape that's rounded or curved to add a touch of width to your face.
- For every face: In general, frames should be wider than the widest part of the face. When trying on sunglasses, do the "smile test". "If the glasses rise up off your nose bridge when you smile, they're not for you," says Wexler. Eliminate pairs that press against your brows, touch your eyelashes, or squeeze your temples or your nose bridge.